Online Privacy Policy

Last Updated: January 25, 2024

This Online Privacy Policy describes how Strive Asset Management LLC and its affiliates (“Strive”, “we”, “our”, or “us”) use and share the information we collect or receive from or about you when you visit https://www.strive.com/ or www.strivefunds.com (our “Websites”).

This Policy describes the types of information we may collect from you or that you may provide when you visit the Websites and our practices for collecting, using, maintaining, protecting and disclosing that information. This Policy applies to information we may collect on the Websites. This Policy does not apply to information collected by any third parties, including through any application or content that may link to or be accessible from, or on, the Websites. This Policy also does not apply to information that may be collected by us offline or through any other means, including on any other website operated by Strive or any third party.

Information We Collect About You

We may collect information about you in various ways. Some of this information may be considered “personal information” under applicable law. The personal information that you provide and that we collect or receive from you depends on the context of your interaction with us and our Websites, the choices you make when you use our Websites, and the features that you use.

You may provide information to us directly. For example, you provide information to us when you express an interest in obtaining information about us or our products or services, communicate with us or complete contact information or other forms on our Websites. Some of the information you provide to us may, for example, include the following: Name, address, email address, and telephone number, among other information.

You may provide information to third parties who act on our behalf. We collect and receive information when you provide your information to our third-party service providers and other partners who we engage to assist us in providing services to you. Such third parties may include website providers. The information collected by such entities may include your name, contact details, IP address and other online identifiers.

We collect information from you automatically through tracking technologies. When you visit our Websites we collect certain information from you automatically. We may collect this information through cookies, web beacons, tags and scripts and other tracking technologies. We may combine this information with other information we collect about you on our Websites or via other sources.

The information we collect automatically may include the following:

• Your IP address.
• Your device identifier.
• Advertising identifiers.
• Your location.
• The type of browser and/or operating system you are using.
• The domain name of your Internet service provider.
• Information regarding when you access or how you use our Websites.
• The URLs of the pages that you visit and information regarding how long you use various pages or aspects of our Websites.

For more information regarding how we and third parties we engage may collect information from you automatically via cookies and other tracking technologies, please see Cookies, Online Tracking and Interest-Based Advertising below.

We collect information that you provide to us via social media platforms and other third-party services. We collect and receive information from you when you interact with our social media pages, accounts or via posts you make on social media and other third-party platforms (“Social Media Platforms”). This may include demographic information about users who “follow” our pages or information regarding how you engage with us, such as when you “like” our content. For more information, please see Social Media and Other Platforms below.

How We Use Your Information

We may use the information we collect from you in a variety of ways, including:

• To present our Websites and their contents to you and to operate our Websites..
• To deliver the information, products, or services you have requested from us..
• To reach out to you about and market or promote new information, products, or services to you that we believe you may be interested in..
• To communicate with you, including to notify you about changes to our Websites or products or services..
• To help us improve our Websites and deliver a more personalized experience. This includes enabling us to estimate and analyze our audience size and usage patterns, store information about your preferences, speed up your searches and recognize you when you return to our Websites..
• To deliver interest-based advertising to you. Please see Cookies, Online Tracking and Interest-Based Advertising below for further information about our and third parties’ use of cookies and other tracking technologies to provide you with relevant ads on our Websites and other sites, and information about how to disable cookies and make other choices related to targeted advertising..
• To carry out our obligations and enforce our rights arising from any contracts entered into with you. This includes for billing and collection, and as we believe is necessary or appropriate to protect, enforce or defend the legal rights, privacy, safety or property of the Websites, its employees or agents, or other users or to comply with law..
• In any other way we may describe when you provide the information, or otherwise at your direction or with your consent..
• As permitted by law or as we may notify you..

How We Share Information

We may share the information that we collect pursuant to this Online Privacy Policy as follows:

• With our affiliates.
• With our service providers, business partners and vendors. These parties may include companies that host our Websites, provide web analytics, perform data processing, distribute emails to you, serve interest-based ads or measure ad performance, or help us communicate with you.
• When you request any of our products or services. We will share your information to the extent necessary or appropriate to fulfill your request.
• When required to do so by law. For example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement or regulatory agency’s request.

In addition, please note that if Strive or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, the relevant customer database, including personal information we may possess about you, and information collected pursuant to this Online Privacy Policy, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Cookies, Online Tracking and Interest-Based Advertising

Cookies and Other Tracking Technologies
We and third-party partners we engage may use cookies (i.e., small text files that are stored on your browser, computer, or mobile device), web beacons, pixel tags, browser analysis tools, server logs and other tracking technologies to automatically collect information, including personal information such as your IP address, from your browser.

Our Websites use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our Websites.

Our Websites use cookies and other tracking technologies for a variety of purposes, including functional, analytics, and advertising purposes. For example, we, our service providers, and other partners we engage may use cookies and other tracking technologies:

• For functional purposes, such as to provide the Websites and their contents to you.
• For analytics purposes, such as to provide us with information about which portions of our Websites are the most popular, enabling us to see what web pages a user visits and how much time a user spends on each page.
• To personalize your experience on our Websites (e.g., to recognize you by name when you return to our site, to save your password in password-protected areas, or to tailor content, or product and service offerings to you).
• For advertising purposes, such as to provide advertisements to you (known as interest-based advertisements) that we or third parties believe may be relevant to your interests.

Google Analytics
Our Websites may use Google Analytics, a web analytics service offered by Google. You may learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy at www.google.com/policies/privacy/partners.

Interest-Based Advertising and Third Party Rights to Your Information We may partner with third-party companies in an effort to serve targeted, interest-based advertisements to you. We may permit our third-party partners to obtain information about you when you use our Websites. This information includes your IP address, mobile device ID, and advertising ID. Such information is obtained through cookies and other tracking technologies. Our third-party partners and others may collect similar information from you across other websites and over time. We, our third-party partners, and others may use this information to engage in interest-based advertising and display ads or other targeted content to you that is believed to be relevant to you based on your use of our Websites, other sites, and other information we may collect about you. Such ads and targeted content may appear on our Websites and/or across other domains.

We take steps to contractually limit the rights our third-party partners have to the information they collect from you via cookies and other tracking technologies. However, we may grant some of our third-party partners independent rights to your personal information (e.g., your IP address), including rights to use your personal information for their own purposes. In such cases, we do not control those third parties’ further use of your personal information and such use is governed by those third-parties’ respective privacy policies.

Your Choices:
You can generally manage your cookie preferences through your web browser. Most web browsers will tell you how to stop accepting new cookies and how to disable existing cookies. For more information regarding how to manage your preferences, please consult the information made available by your particular browser or visit www.allaboutcookies.org.

With respect to Google Analytics, you can also view Google’s currently available opt-out options at https://tools.google.com/dlpage/gaoptout in an effort to opt out of being tracked by Google Analytics.

Please note that if you choose not to accept cookies, you may be unable to use certain features of our Websites. In addition, you may still receive advertisements on our Websites; however, they may not be as relevant to you.

Social Media and Other Platforms

You may choose to engage with us on Social Media Platforms. We collect and receive information from you when you interact with our social media pages, accounts or via posts you make on Social Media Platforms. If you choose to make any of your activities or other content available through a Social Media Platform, including on our pages, or you engage in other activities in connection with a Social Media Platform, your friends and followers on those Social Media Platforms that you have enabled, and potentially the general public, will be able to view those contributions and activities. Please remember that the manner in which Social Media Platforms use, store, and disclose your information is governed by the policies of such third parties. Strive is not responsible for the privacy practices or other actions of any Social Media Platform through which we may engage with you.

Links to Third-Party Websites

Our Websites contain links to third-party sites and services whose privacy practices may be different than ours. We may also allow you to connect with other third-party sites and services. We are not responsible for the privacy practices of third-party sites and services and you should consult the other third-party sites’ and services’ privacy policies in order to better understand their privacy practices.

Security

Strive takes seriously the obligation to safeguard personal information. Strive has implemented procedures that are designed to restrict access to personal information to its personnel who need to know that information to perform their jobs. Physical, electronic, and procedural safeguards are in place to guard your personal information.

Children’s Privacy

Our Websites are not intended for users under the age of 16, and Strive does not knowingly collect information from anyone under the age of 16. No one under the age of 16 is permitted to access or use our Websites or provide us with personal information.

Changes to the Online Privacy Policy

From time to time, Strive may update or revise this Online Privacy Policy. If there are changes to the terms of this Online Privacy Policy, documents containing the revised policy on the relevant Website(s) will be updated.

How to Contact Us

If you have any questions or concerns about this Online Privacy Policy, please contact us at [email protected].