Matt Cole serves as the Chief Executive Officer of Strive and Chief Investment Officer of Strive Asset Management, where he is leading Strive's focus as a transformative Bitcoin-company. With a vision to integrate Bitcoin into the portfolios of everyday Americans and institutional investors alike, Matt is pioneering efforts to democratize access to Bitcoin Bonds and expand Bitcoin from a single asset into a fully recognized asset class.
A long-time Bitcoin investor and advocate, Matt brings years of experience in institutional asset allocation, having led research on integrating Bitcoin into public pensions. His conviction that Bitcoin is the ultimate asset class for delivering return opportunities and hedging against the long-term risks of the global fiat debt crisis, inflation, AI innovation, geopolitical tensions, and regulatory overreach drives Strive’s mission to make Bitcoin a cornerstone of modern investment strategy.
Under Matt’s leadership, Strive has been at the forefront of the Shareholders First movement—playing a vital role in the landmark victory over ESG and DEI, and helping reshape the financial landscape to prioritize capitalism, meritocracy, and shareholder-first principles. He is now applying the same laser focus to delivering innovative Bitcoin solutions and transforming how Americans interact with Bitcoin—making it accessible, practical, and central to their financial futures—while Strive remains committed to empowering investors through its pro-shareholder focused equity ETFs and actively managed Fixed Income ETFs.
Matt’s expertise in Bitcoin and finance has earned him industry-wide recognition. He has been widely published and quoted in major outlets, including The Wall Street Journal, The Hill, Bloomberg, Financial Times, and Semafor. He has appeared on leading platforms like Fox Business Network, Bloomberg News, and several prominent Bitcoin podcasts, where he shares his deep insights on capitalism, meritocracy, and the transformative power of Bitcoin.
Prior to Strive, Matt was a Portfolio Manager at CalPERS, where he oversaw over $70 billion in actively managed Fixed Income portfolios. Notably, during his tenure, the portfolios he managed consistently met or exceeded benchmark performance every single year.
