Why Bitcoin // Strive

A New Era of Corporate Strategy Starts with Bitcoin.

At Strive, we view Bitcoin as the most secure, transparent, and resilient reserve asset available to corporations today—and a natural benchmark for long-term capital discipline. As institutional adoption begins to accelerate, we believe Bitcoin will play a critical role in modern treasury strategy. Strive is committed to advancing this shift through direct corporate advocacy and by implementing innovative, shareholder-first strategies to accumulate and promote Bitcoin adoption.

Capital Deserves Better Than Cash

Holding cash isn’t neutral—it’s falling behind. Since the U.S. left the gold standard, housing prices have increased by over 1,500% in dollar terms. Yet when measured in gold, the price of a home has actually declined by roughly 72%—a striking example of how sound money preserves purchasing power over time.

Over the past decade, Bitcoin has gone even further—not just preserving value, but enhancing it as the first truly scarce digital asset. Today, corporate treasuries and everyday investors alike are seeing their capital eroded while it sits idle in cash. Bitcoin offers a new path forward: one rooted in scarcity, transparency, and long-term performance.

The Race for
Bitcoin Is On

With fewer than 1% of public companies holding Bitcoin today, early movers have a rare window to lead. At Strive, we’re in the driver’s seat—advocating for Bitcoin as the foundation of disciplined, shareholder-first treasury strategy.

Advancing Bitcoin on Corporate Balance Sheets

We’re not waiting for change—we’re driving it. With over 1,800 public companies held across our investment strategies, Strive is actively engaging corporate leaders to increase Bitcoin adoption on their balance sheets.

Just as we’ve challenged ESG and DEI mandates to reshape corporate priorities, we’re now applying that same proven approach to Bitcoin—educating boards on how it can strengthen capital strategy and drive long-term shareholder value, all while staying true to Strive’s principles of capitalism, meritocracy, and innovation.

GameStop

Prior to announcing their plans to purchase Bitcoin, we publicly engaged with GameStop based on our belief that they had an incredible opportunity to transform its financial future by becoming the premier Bitcoin treasury company in the gaming sector and propel the company from meme stock to market leader, one Bitcoin at a time.

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Intuit

Intuit’s Mailchimp had shown a history of anti-Bitcoin bias, having disabled the accounts of Blockware, Decrypt, Botanix Labs, and many more. After recently disabling USC’s Trojan Bitcoin Club account, we engaged with Intuit on behalf of our clients, urging the company to reinstate affected accounts, revise its Acceptable Use Policy, and consider building a Bitcoin war chest to future-proof against AI disruption.

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This Is Just the Beginning

Strive has announced plans to become the first publicly traded asset management Bitcoin Treasury Company. We’re executing novel strategies to accumulate Bitcoin—including a first-of-its-kind Section 351 exchange, acquiring cash at a discount through mergers, and unlocking non-dilutive leverage through structured fixed income and options strategies.

To learn more about the details of the announcement, visit the Strive Merger Resource page.

To explore contributing Bitcoin in exchange for public stock through a structure intended to qualify as a tax-free Section 351 exchange, complete the form at the bottom of this page.